The term euphemism refers to polite, indirect expressions which replace words and phrases considered harsh and impolite or which suggest something unpleasant.
Euphemism is an idiomatic expression which loses its literal meanings and refers to something else in order to hide its unpleasantness. For example, “kick the bucket” is a euphemism that describes the death of a person. In addition, many organizations use the term “downsizing” for the distressing act of “firing” its employees.
Euphemism depends largely on the social context of the speakers and writers where they feel the need to replace certain words which may prove embarrassing for particular listeners or readers in a particular situation.
Euphemism is frequently used in everyday life. Let us look at some common euphemism examples:
You are becoming a little thin on top (bald).
Our teacher is in the family way (pregnant).
He is always tired and emotional (drunk).
We do not hire mentally challenged (stupid) people.
He is a special child (disabled or retarded).
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